RESPONSE: Pictorial warning to save lives campaign (1)

RESPONSE: Pictorial warning to save lives campaign (1)
Sarika Tripathi, Lucknow University

[To read in Hindi language, click here]

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Dear Friends,

Although Ministry of health & family welfare have given a time for the effective implementation of specified pictorial warnings, however, I don’t think that ministry would be able to force tobacco industry to do this.

· Previous laws in this respect have failed due to lack of political commitment and delay in implementation of its various provisions. So, this time special concern should be given on this.
· This pictorial warning will raise awareness among general public about tobacco related diseases
· It will encourage people to quit tobacco consumption, but only to those who are willing to do so.
· Special focus should be on sensitizing youths on this issue.
· Special health educational programs should be conducted in rural and urban slums to raise awareness among people in those areas

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Thanks and regards,
Sarika Tripathi
Student- Public Health and Community Medicine
Department of Social Work
Lucknow University

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Pictorial warning to save lives campaign

Pictorial warning to save lives campaign is a communications and advocacy campaign launched on 7 November 2008 (National Cancer Awareness Day) in lead up to 30 November on which date pictorial warnings on tobacco products will become mandatory in India.

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